Exact-match anchors at scale
The in-house SEO team required keyword-rich commercial anchors. Quality publishers often reject these anchors, so each secured placement required outreach to roughly 100-150 publishers.
200+ quarterly placements across two international SaaS markets.
An enterprise SaaS delivery program combining exact-match anchor placements, listicle coverage, and unlinked-brand-mention conversion across the UK and US.
- Quarterly delivery
- 200+ placements
- Engagement
- Ongoing for 1+ year
- Publisher outreach
- 100-150 per exact-match link
- Brand-mention conversion
- Approximately 50%
Client and scope
The brief behind the campaign.
A stock market listed fintech company offering accounting, financial management, payroll, and HR software to SMBs and mid-market businesses across international markets.
The client needed a delivery partner that could secure 200+ high-authority backlinks per quarter across UK and US versions of the domain. The work supported accounting, HR, payroll, and free-tool pages while meeting strict anchor requirements and converting unlinked brand mentions into live links.
Two international markets
Delivery had to run across UK and US publisher pools while supporting accounting, payroll, HR, and community-tool pages at the same time.
Unlinked brand mentions
About 40% of the quarterly requirement came from converting existing brand mentions into links, with an approximate 50% outreach conversion rate.
Enterprise quality control
Every placement needed to pass LinkMosaic's 9-signal publisher audit because an enterprise link profile receives close scrutiny.
Strategy
The work followed a controlled sequence.
Each stage solved a different constraint before the next stage added more delivery volume.
- 01
Split the market map
Build parallel publisher pools for UK and US product lines, tools, and category pages.
- 02
Scale publisher outreach
Use dedicated outreach infrastructure to support the higher workload behind exact-match anchors.
- 03
Run parallel link paths
Combine exact-match placements, listicle coverage, and unlinked-mention conversion.
- 04
Protect quality
Apply the same 9-signal publisher review and delivery records across every placement.
Results
Measured movement, with attribution kept honest.
The engagement established a repeatable enterprise delivery system across multiple product lines and two country markets. Domain Rating moved from 78 to 88 while monthly organic traffic increased from roughly 1.4M to 1.8M during the engagement period.
Attribution note
The client had a 15-person in-house SEO team running content, PR, and product launches alongside this engagement. The organic traffic movement happened during the campaign, but it would be inaccurate to attribute it to link building alone. The DR movement and sustained delivery of vetted off-page signals are the cleaner measures of LinkMosaic's contribution.
MetricBeforeAfter
- Domain Rating
- 78
- 88
- Monthly organic traffic
- ~1.4M
- ~1.8M
- Quarterly placements
- Campaign brief
- 200+
- International markets
- One program
- UK + US
Evidence pack
The record behind the case study.
The public page keeps the white-label client anonymous. The client identity and supporting delivery records can be reviewed privately after a request through the contact form.
RecordPurposeStatus
International target map
Separate UK and US product, tool, and category-page priorities before outreach.
Documented
Publisher audit
Record the 9-signal quality review behind every approved publication.
Documented
Anchor and listicle log
Track exact-match commercial anchors and category-roundup placements by target page.
Documented
Mention-conversion log
Track outreach and live-link conversion for previously unlinked brand mentions.
Ongoing
Plan the next evidence brief
Start with the pages your next placement needs to support.
We will review the target pages, publisher context, and anchor profile before recommending a campaign.