Overlapping content architecture
Two separate blogs covered overlapping topics, while the strongest linked pages passed authority toward unrelated posts and product pages.
From page-two product rankings to the top five with 79 focused placements.
An eCommerce program that repaired content structure first, then focused 79 vetted placements on four high-ticket product pages over eight months.
- Campaign length
- 8 months
- Total delivery
- 79 placements
- Average publisher DR
- 74
- Average publisher traffic
- 25,000 monthly
Client and scope
The brief behind the campaign.
A B2B e-commerce office furniture brand selling standing desks, ergonomic chairs, and workspace accessories, with an average order value of roughly $750 across its core product pages.
Before placing links, LinkMosaic audited the client's Shopify content structure. Underperforming pages were removed, topical clusters were organized, and internal links were rebuilt so existing and new authority flowed toward the four product pages with the clearest revenue opportunity.
High-value pages on page two
Four core product pages sat around positions 13-14, where small ranking gains would not yet create meaningful product visibility.
Category giants
The client competed with office-furniture brands whose marketing budgets could not be matched through volume alone.
Authority flowing at random
Existing backlinks were not being directed through a deliberate topical and internal-linking structure toward priority commercial pages.
Strategy
The work followed a controlled sequence.
Each stage solved a different constraint before the next stage added more delivery volume.
- 01
Repair the structure
Consolidate overlapping content, remove weak pages, and rebuild topical internal-link paths.
- 02
Focus four pages
Prioritize high-ticket product pages sitting close enough to page one for authority to matter.
- 03
Mix placement roles
Combine 24 homepage brand mentions, 19 listicles, and product-page placements with mapped anchors.
- 04
Vet for buyer relevance
Qualify publishers in productivity, employee wellbeing, and workplace management through the 9-signal audit.
Results
Measured movement, with attribution kept honest.
Results began moving in month three. By the end of eight months, Domain Rating had moved from 34 to 59, monthly organic traffic from 29,000 to 87,000, and all four priority product pages had reached the top five, with one primary keyword reaching position one.
Attribution note
SEO worked as a system in this engagement. The semantic audit, page consolidation, topical clustering, internal linking, and link acquisition all contributed to the outcome. Organic revenue growth reflects the complete program, not link building in isolation.
MetricBeforeAfter
- Domain Rating
- 34
- 59
- Monthly organic traffic
- 29,000
- 87,000
- Branded search volume
- 320
- 1,900
- Core page rankings
- Positions 13-14
- Top 5
- Monthly organic revenue
- $150,000
- $367,000
Evidence pack
The record behind the case study.
The public page keeps the white-label client anonymous. The client identity and supporting delivery records can be reviewed privately after a request through the contact form.
RecordPurposeStatus
Semantic content audit
Identify overlapping content, underperforming pages, and broken authority paths before link delivery.
Completed
Four-page target map
Concentrate placement decisions on the high-ticket product pages closest to meaningful ranking gains.
Documented
Placement mix
Track homepage brand mentions, listicle coverage, and product-page anchor distribution.
79 delivered
Publisher quality log
Record 9-signal vetting, topical fit, DR, and traffic across the approved publisher set.
Documented
Plan the next evidence brief
Start with the pages your next placement needs to support.
We will review the target pages, publisher context, and anchor profile before recommending a campaign.